With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it-- meaning offline marketing isn't as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
How Do You Define Digital Marketing?
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets-- digital advertising, email marketing, online brochures, and beyond-- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
Digital Marketing Tactics and Examples
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We'll talk more about these specific digital marketers in a minute.
Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one.
Search Engine Optimization (SEO).
This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:.Websites.
Blogs.
Infographics.
Content Marketing.
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:.
Blog posts.
Ebooks and whitepapers.
Infographics.
Online brochures and lookbooks.
Want to learn and apply content marketing to your business? Check out Digidory Academy's free content marketing training resource page.
Social Media Marketing.
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:.
Facebook.
Twitter.
LinkedIn.
Instagram.
Snapchat.
Pinterest.
Google+.
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